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Make an impact on your target audience beyond your booth location by taking advantage of our many marketing and sponsorship opportunities. You are sure to find the right opportunity that will reach your target audience and keep within your budget.

SUPERCOMM 2009 marketing tools include:

Marketing and Sponsorship Opportunities — extend your presence beyond the Show Floor.

Exploration Theater — the Exhibit Floor demo theater.

SUPERCOMM Eos Awards Program — stand out above your peers.

PR Opportunities — Take advantage of the hundreds of attending press and analysts. Download the SUPERCOMM 2009 PR Manual.

VIP Pass Program — See below for details

For more information about these and other marketing tools and ideas (including pre-reg mailing lists, publication bins, door drops and advertising in the printed Show Guide and Show Daily), please download the Marketing Manual, which will be available December 15, 2008.

VIP Pass Program

Let SUPERCOMM Pay for Your Pre-Show Marketing Campaign

We’ve revamped our VIP Pass Program and YOU reap the benefits. We want to help you drive attendees to your SUPERCOMM booth and we’ve developed a new strategy to do just that — at no cost to you.

As a SUPERCOMM exhibitor, you will receive a unique VIP Pass Code that can be used to ensure your customers and VIPs will visit you at the show by:

Posting your VIP Pass Code on your online Calendar of Events.
Incorporating your VIP Pass Code in your SUPERCOMM marketing materials.
Adding your VIP Pass Code to your email tagline.

And now, as part of the SUPERCOMM VIP Pass Program, you can also take advantage of a FREE customized email campaign. This campaign allows you to offer your best customers and prospects FREE exhibits-only registration, deep discounts on conference registration, and a friendly reminder to visit your booth.

Here's how it works:

Your customer and prospect file is uploaded to our bonded and licensed third-party email service, using the strictest of security measures and our guarantee that your list will be used for traffic-generating purposes as part of this email campaign only.
Your company name, logo, booth number, and customized message is included as part of three separate html emails – you approve the message and the schedule.

And SUPERCOMM pays for the whole thing!

You receive detailed reports after each email has been delivered, illustrating open and click-through rates as well as the number of people you can expect in your booth as a result of these efforts.

It gets better! If your company generates the most registrants from this campaign, you win big — restaurant certificates for you and your staff, gift certificates and more.

If you have questions about the VIP Passes and how to use them, contact Evan Shubin at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it or call +1 301.983.1200.

What do you see as the biggest opportunities in the industry?

“The biggest opportunities lie in helping our customers reduce the cost of deploying infrastructure that supports the FTTP/FTTX initiatives in any way possible. Helping our customers meet, or exceed installation and service turn-up deadlines, will ensure that they win the war for “life-long” subscribers that will create on-going revenue streams for years to come. They know they can easily compete with the cable industry, so we just have to help them deliver the product to the customer as quickly and inexpensively as possible. Any company that can focus in on providing the products and services that help our customers better compete in the intense race for new subscribers will have incredible opportunities in this industry for many years to come.

There will also be huge opportunities to assist customers with the challenge of funding the support of legacy networks, and the eventual retirement, or migration of legacy network elements to IP based infrastructure at minimal cost. Devices that provide least cost single port legacy to IP mediation will be in big demand. The industry no longer has budgets to replace this critical network, but it will still have to maintain it for at least another decade.”

Michael C. Stephens
President & CEO, CBM of America, Inc.